Our Purpose & Impact
Our purpose is to feed and foster communities.
Here at McDonald’s, our purpose is to feed and foster communities.
As the leading global foodservice retailer, we believe it’s our responsibility to make our impact on this world a positive one.
We believe in using our influence, size and reach, and engaging with McDonald’s customers, Company staff, Franchisees, suppliers and partners, as a responsible business with a positive impact on communities globally. We’re proud of the work we do to help make a difference – and will continue working to deliver progress in the communities in which we operate.
We’re driving impact by living our purpose. The actions we continue to take today across people, communities and our planet will ensure we’re building a better business and a more trusted brand for generations to come.
Climate Action
We are taking action on climate and transforming our food systems to be more resilient for the future ahead.
Packaging, Toys & Waste
We are accelerating solutions that reduce waste while also transitioning to more sustainable packaging and toy materials.
Nature, Forests & Water
We’re taking a holistic approach to protecting natural resources, the communities that rely on them and the future of our business.
Food Safety
Serving safe and quality food in every single market, each and every day, is our top priority and a long-standing commitment at McDonald’s.
Nutrition & Marketing Practices
As one of the most frequented restaurants in the world, we help feed millions of people every day, with a focus on offering families the choices they love.
Responsible Sourcing
We’re using our scale and influence to help positively impact our planet, animals and the people in our supply chain, especially for our priority ingredients where we can have the greatest impact: beef, soy for chicken feed, fiber, palm oil, fish and coffee.
Responsible Antibiotic Use
We are working toward the responsible use of antibiotics in our supply chain, including reducing their use and not permitting routine use of medically important antibiotics in food animal production.
Animal Health & Welfare
We continue to make the health and welfare of animals a priority throughout our supply chain.
Diversity, Equity & Inclusion
Guided by our values, we are committed to becoming better allies and leaders – helping to empower the people and communities we serve.
Talent & Benefits
Providing a best-in-class employee experience – where people are given opportunities to learn and develop – is a business imperative because it directly impacts the customer experience.
Safe & Respectful Workplaces
We believe we all have a responsibility to protect the health and safety of employees and anyone who enters a McDonald’s-brand restaurant.
Human Rights
Human rights are woven into McDonald’s day-to-day business, enabling us to fulfill our commitment to respect the rights of all people and communities who serve, produce and enjoy our food.
Community Impact & Philanthropy
With more than 40,000 restaurants, we have a unique connection with communities the world over. We believe that comes with a responsibility to help support the people within them.
Ronald McDonald House Charities®
Ronald McDonald House Charities (RMHC®) helps support families when their child is sick or injured, and McDonald’s is proud to be its founding and forever mission partner.
Reporting Our Progress
This section of our website – Our Purpose & Impact – acts as the primary platform for our foundational approach, strategies and policies over each of our priority environmental and social issues, alongside recent progress highlights. In addition to our overall approach to issues, our goals and performance work in tandem to drive transformation across our four Impact Areas – the topics we know matter most to our stakeholders – helping us stay accountable for realizing our purpose and driving meaningful impact.
For a comprehensive view of our progress and actions in 2022, please see our annual Purpose & Impact Report (PDF – 7 MB) or our Goal Performance & Reporting web page.
Relevant Reports & Summaries
Our Approach
Impact Strategy & Governance
Explore how we manage our impact strategy and govern our priority environmental and social issues.
Business Resilience
We are a trusted brand around the world, delivering on that trust every day by being resilient and agile in the face of challenging circumstances beyond our control.
Stakeholder Engagement & Public Policy
Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on environmental and social issues where we believe McDonald’s can have the greatest impact.
Goal Performance & Reporting
We are committed to measuring our impact and progress across our priority goals and communicating transparently.
Contributing to the UN Sustainable Development Goals
Our work across each of our Impact Areas contributes important progress toward the multi-stakeholder agenda for sustainable development around the world.
