Shopping

Nicki Minaj’s Instagram post causes Crocs sales spike, crashes sites

Calling all Barbz: There’s a new monster shoe.

Nicki Minaj is the latest celebrity to trade in her high heels for a pair of classic Croc clogs — bu true to form, she took her pair to the next level.

The “Super Bass” rapper, 38, posed wearing nothing but a pair of hot pink Crocs plastered with bedazzled Jibbitz, including Chanel’s iconic double-C logo.

Covering herself with two pink heart-shaped pillows, Minaj also accessorized with several diamond necklaces, bracelets and anklets, perched on top of a desk in an all-pink office.

It’s unclear whether the pic is a hint that Minaj will be collaborating with Crocs, following in the footsteps of Post Malone, Justin Bieber and Bad Bunny — all of whom have had wildly successful launches with the footwear company in the past year.

Nicki Minaj wearing pink Crocs — and little else — on Instagram.
Nicki Minaj sparked a shopping frenzy when she posed nude in a pair of pink Crocs on Instagram. Instagram

However, what is obvious is that her fans are clamoring for the statement-making shoes. Thanks to her post, Minaj reportedly caused a 4,900% spike in sales of pink Crocs specifically, and even crashed the retailer’s website.

Crocs have become somewhat of a staple shoe during the pandemic, with stocks soaring and the company pulling in record amounts of revenue.

Justin Bieber's second collab with Crocs was released on March 16.
Justin Bieber’s second collab with Crocs was released on March 16. Ryan Good / Courtesy of Crocs

Most recently, Questlove sported a gold pair at the 2021 Oscars — “I’m tired of suffering while stunting,” he said on Instagram after the red carpet — while “Succession” star Nicholas Braun wore them to the Emmys in September, proving that there’s no occasion too formal for Crocs.

Questlove hit the 2021 Oscars red carpet in a pair of gold Crocs.
Questlove hit the 2021 Oscars red carpet in a pair of gold Crocs. A.M.P.A.S. via Getty Images

“I don’t think they’ll fade away from the fashion light for a while,” Noah Zagor, senior menswear editor at WGSN, a trend forecasting group, told The Post recently.

“It just becomes, ‘That’s a practical shoe to have in my life.'”