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Toy company Hasbro to discontinue use of plastic in packaging

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Rhode Island-based toy manufacturer Hasbro announced Tuesday that it will begin eliminating plastics from its packaging.

The company said it will phase out packaging such as elastic bands, blister packs, window sheets and shrink wrap next year.

{mosads}“Removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world,” Chairman and CEO, Brian Goldner said in a statement.

Hasbro said redesigning its packaging to eliminate plastic “is a complex undertaking.”

“We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Program with TerraCycle,” Hasbro President and COO John Frascotti said.

The company plans to begin phasing out plastics in 2020 and hopes to eliminate its use in new products’ packaging by 2022. Hasbro previously eliminated wire ties in 2010 and added instructions for recycling in 2016, according to NBC10.

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