RuPaul’s empire is expanding. On Tuesday the Emmy-winning TV host and drag queen announced that his flagship franchise, RuPaul’s Drag Race, has inspired a spin-off series with all-celebrity guest competitors, titled RuPaul’s Celebrity Drag Race. The show will launch in 2020.

“Doing drag does not change who you are, it reveals who you are,” RuPaul said in a press release. “I can’t wait for the world to see what happens when our celebrity contestants get all up in drags!”

RuPaul discussed the upcoming show on Tuesday at Vanity Fair’s New Establishment Summit, during a panel hosted by comedian and 2 Broke Girls creator Whitney Cummings, who has previously served as a guest judge on RuPaul’s Drag Race. Each episode of the upcoming spin-off will revolve around three celebrity guests who undergo a drag transformation, aided by Drag Race alumni like Alyssa Edwards, Asia O’Hara, Bob the Drag Queen, Kim Chi, Monét X Change, Monique Heart, Nina West, Trinity the Tuck, Trixie Mattel, and Vanessa Vanjie Mateo. The celebrities will compete for the holy title of America’s Next Celebrity Drag Superstar as well as prize money, which will be donated to the charity of their choice.

“We’ve done it again,” RuPaul told Cummings, joking that his team is already dreaming up new spin-offs. “We have a laboratory figuring out other ways—Drag Race Junior, perhaps? Or how about Jailbreak Drag Race?”

RuPaul didn’t reveal the celebrities who will be part of the show, but Cummings did note that she went to an ultra-secretive taping to support one of her friends (so, guess away). During the panel, RuPaul also discussed his upcoming scripted Netflix show, AJ and the Queen, cocreated by Michael Patrick King. “Prepare to be so rich,” Cummings quipped (King cocreated 2 Broke Girls, as well as hits like Will & Grace and Sex and the City). The show revolves around a drag queen (RuPaul) traveling across the country with a rebellious 11-year-old stowaway named AJ (Izzy G.).

“I’m so proud of it. It’s filled with so much heart and love and I can’t wait for everybody to see it,” he said.

Part of the show was inspired by his days as a go-go dancer at Pyramid Club in downtown New York during his early drag days in the 1980s. “They would pay me 50 bucks, but I would walk away with $125 in tips because I would say to people, ‘Hey baby, what’s your name? Give me five dollars,’” he recalled. That, as Cummings noted, is AJ’s very first line of dialogue in the show. RuPaul also shared an exclusive clip of the upcoming show, for New Establishment Summit eyes only.

In the funny, wide-ranging conversation, RuPaul also spoke more broadly about the power of drag and when he first realized how much it could benefit his life on a philosophical level.

“My therapist told me years ago, ‘The power you have in drag—that is available to you out of drag,’” he said. “That was a major breakthrough, and that’s why drag is so important to humans on this planet. This idea of power and this idea of vulnerability, it’s in your head and you get to decide how you want to do this thing.”

RuPaul’s Drag Race first aired in 2009. Ten years later, it’s a cultural juggernaut that has launched the careers of dozens of drag queens, in addition to featuring an array of celebrity guest judges, including Lady Gaga, Miley Cyrus, Lizzo, and Marc Jacobs. There have also been special cameos from a number of celebrated figures, including a surprising appearance from Nancy Pelosi in 2018, who used her time on the show to encourage people to vote.

RuPaul’s Celebrity Drag Race is the latest spin-off from the popular drag series. There is also an All Stars edition of the show, which sees past queens reunite and compete against each other, and the short-lived Drag U, which saw queens give drag makeovers to women. There are also one-off holiday specials and two drag conventions in New York and Los Angeles that further extend the Runiverse. The core series has been a cultural phenomenon, moving from original network Logo to VH1 in 2017 and hitting a new ratings high the following year. The show has won 13 Emmys, including best reality-competition series and best host (for RuPaul) this past September.

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