• In the Paris Fashion Week debut of Satoshi Kondo, the new head designer of Japanese label Issey Miyake, dresses floated down from the ceilings and models twirled like ballerinas.
  • The stunningly dreamlike show subsequently captured the attention (and virality) of the Internet.

What says Paris Fashion Week better than a flurry of dresses gliding down from the ceiling and sliding onto the bodies of waiting models?

Japanese brand Issey Miyake is already known for its cutting-edge innovations in fashion, but now the label has also taken fashion shows to otherworldly levels. Displaying its 2020 Spring/Summer collection during its Paris Fashion Week show, dresses floated down onto models wearing skin-colored undergarments, clothing them in one swift motion. Insider also reported that the brand used pulley systems in order to pull off the surreal effect. Think Alice in Wonderland meets luxury.

Don't believe us? See for yourself.

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After the models successfully got dressed via pulley systems, the music abruptly changed from an ethereal cathedral/electronic mix to a pop instrumental, which the models began jumping up and down to in order to show off just how bouncy the latest Issey Miyake creations are. In another video, performers continued to defy physics, twirling on one foot while seemingly being propped up by thin strings.

FASHION-FRANCE-ISSEY MIYAKE
CHRISTOPHE ARCHAMBAULT//Getty Images

Some models even whizzed by on skateboards.

FASHION-FRANCE-ISSEY MIYAKE
CHRISTOPHE ARCHAMBAULT//Getty Images

The enchanting show and the Spring/Summer 2020 collection was the first for Satoshi Kondo, the new head designer of the Japanese brand. Kondo succeeded Yoshiyuki Miyamae, Issey Miyake's prior creative head, according to Business of Fashion.

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Chelsey Sanchez
Digital Associate Editor

As an associate editor at HarpersBAZAAR.com, Chelsey keeps a finger on the pulse on all things celeb news. She also writes on social movements, connecting with activists leading the fight on workers' rights, climate justice, and more. Offline, she’s probably spending too much time on TikTok, rewatching Emma (the 2020 version, of course), or buying yet another corset.