Google says it didn't use resources to target Latino voters in 2016

Google says it didn't use funds to target Latinos during the 2016 election.

December 11, 2018, 12:44 PM

In a testy exchange in front of the House Judiciary Committee on Tuesday, Google CEO Sundar Pichai refuted allegations that the company targeted Latino voters during the 2016 U.S. elections.

During a hearing on Google’s data collection and filtering practices, Ohio Republican Jim Jordan alleged that in 2016, the company engaged in partisan behavior to target Latino voters in key states, citing a leaked email written by Google’s head of multicultural marketing, Eliana Murillo.

PHOTO: Google CEO Sundar Pichai testifies at a House Judiciary Committee hearing examining Google and its Data Collection, Use and Filtering Practices?� on Capitol Hill in Washington, Dec. 11, 2018.
Google CEO Sundar Pichai testifies at a House Judiciary Committee hearing examining Google and its Data Collection, Use and Filtering Practices?� on Capitol Hill in Washington, Dec. 11, 2018.
Jim Young/Reuters

According the email, Pichai “gave the effort a shout out and comment in Spanish, which was really special.” The four-page email goes on to note “we pushed to get out the Latino vote with our features in key states,” pointing out “we supported partners like Voto Latino to pay for rides to the polls in key states.”

Pichai denied the allegations, saying that Google “found no evidence to substantiate those claims.”

In her email, Murillo described the 2016 election as “devastating for our democratic Latino community.”

PHOTO: Political strategist Roger Stone and Alex Jones of Infowars attend the testimony of Google CEO Sundar Pichai at the Rayburn House Office Building on Dec. 11, 2018 in Washington.
Political strategist Roger Stone and Alex Jones of Infowars attend the testimony of Google CEO Sundar Pichai at the Rayburn House Office Building on Dec. 11, 2018 in Washington.
Alex Wong/Getty Images

“We as a company didn’t have any effort to push out votes for any particular demographic, that would be against our principals. We participate in the civic process in a non-partisan way,” Pichai said.

“So she just made it up out of thin air the day after the election, wrote this email to your top executives, and it’s not true?” Jordan asked.

Punting the question, Pichai said that he was “happy to follow up,” noting that “employees do their own activities.”

Jordan retorted that he didn’t want a follow-up. “I want the real answer right here in the committee,” he said.

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