Chunky milk? Watch Mint Mobile's surreal new Super Bowl ad

So, Deion Sanders, do you drink chunky-style milk?

"No, sir," he tells USA TODAY Sports. "That's not right."

The line comes from a Super Bowl ad for Mint Mobile that might not go well with your guacamole. The lesser-known wireless company will have a 30-second commercial that features a gross-out closeup of milk with chunks in it being poured from a carton.

The commercial begins with a man looking at an online ad for Mint Mobile on his computer screen. "Wireless for 20 bucks a month?" he says. "That's not right."

Just then an animated fox appears-the company calls him its spokesfox-and says: "It's right, alright. Now chunky-style milk? That's not right."

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And then you see a mother, father and daughter in their kitchen. The mother says this milk "has the wholesome chunks kids need, unlike smooth-style milk," as chunks ooze into a glass. The daughter drinks-and chews-her milk and the father asks to save some chunks for him.

The scene switches back to the man from the beginning of the ad.

"Oh, that's not right," he says. To which the spokesfox says, "Kind of like your wireless bill." And the ad urges viewers to sign up for Mint Mobile.

Sanders says he has. He is not in the Super Bowl commercial but he is a spokesperson for the brand in Atlanta this week.

"I'm a father of five," he says. "So you got to understand: I deal with incredible phone bills."

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