Deals
Blue Apron Slashes IPO Price 34% as Amazon-Whole Foods Looms
- Meal-kit company cut per-share price to up to $11 from $17
- Shares are expected to price after the market closes Wednesday
How Amazon-Whole Foods Deal Could Impact Blue Apron
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Blue Apron Holdings Inc. reduced the price range for its initial public offering by about a third to $10 to $11 a share as it works to convince investors to buy in to the meal-kit subscription service.
At the midpoint, that’s a 34 percent cut from the previously marketed stock price range of $15 to $17 a piece. The New York-based company will still sell 30 million shares, it said in a regulatory filing on Wednesday.