H&M Apologizes After Using Black Child in ‘Monkey’ Hoodie Ad
- Clothing retailer forced to pull product, apologize for image
- Controversy comes at a time when H&M is struggling with sales
This article is for subscribers only.
Hennes & Mauritz AB has started 2018 at the center of an embarrassing controversy after the Swedish clothes retailer published an ad showing a black child modeling a hoodie with the text “coolest monkey in the jungle."
The company has pulled the garment in question from its stores and apologized. H&M also said it agreed with those who were upset by the image, which appeared in its online store. The image caused a social-media storm and prompted the Canadian artist, The Weeknd, to end his collaboration with the Stockholm-based company.